Behind the Scenes: HUMBL Photography Shoot in Williamsburg, Brooklyn

It came together so quickly! We enlisted the talents of film photographer Logan Poe, models Jennifer Rubio, Morgan Vandermaas, and stylist Jye Leong to bring our October releases to life. Logan's worked with companies like Nike; accepting his request to work with us was a no-brainer. It's our first year in Brooklyn, we're not going to front like we know everything about growing a brand in New York City. We're working with what's close by; we're working with the community. Logan Poe often travels between New York and Los Angeles, so the fact that he was even available to coordinate the whole thing was a blessing. We may not be exactly where we need to be, but we're taking steps in the right direction. Keep an eye out for more of Logan Poe's work as time goes on. We're excited to continue working with Jennifer and Morgan going forward and even more hyped about the next drop to come!!